General Electric (GE)
Nairobi County, Kenya
Own orders, sales & cash targets for all ICP’s in the region, Accountable for the growth targets for the cumulative & individual ICP’s in the region, Work with LCT GM’s in their regions to grow the GEHC product portfolio. Ensure compliance adequate risk management in collaboration with the Channel Compliance team riving channel effectiveness, competence & reach. Role owns the GTM through the various indirect channels in the designated region and lead a team of Channel account managers.
Coordinate the multi-functional team that will enable channel effectiveness – service, HPM, etc.Deploy channel strategy & initiatives in partnership with the LCT GM.
Responsible for growth, coverage & penetration of the end user market within the channel segment/s.Drive the OP for the modalities & channel partners in the assigned territories.
Ensure strong Account plan discipline with channel partner & channel account teams.
Provide strategic leadership on Channel partner vision, deployment & support strategies, training requirements & execution & utilization of resources.
Evaluate channel partner efficiency & delivery & constantly evaluate the portfolio on various parameters including effective coverage, care area segmentation, performance of the dealer feet on street.
Enhance the utilization of existing channels with a view to integrate & simplify where appropriate, help formulate strategies for identifying, developing & managing new channels by leveraging synergies in your region Monitor channel effectiveness & improvement initiatives.
Develop & Drive Op Mechs for performance reviews with channel partners Ensure effectiveness of recruitment, onboarding & management of channels inside the region.
Ensure a healthy pipeline of alternative distribution channels- long-term & spotAnalyze territories & maintain in conjunction with country leadership & appropriate coverage models.
Identify potential Channel Partners, recruit, qualify & facilitate thru appointment process including gaining necessary approvals.
Ensure channel partner sales force effectiveness/skills & coordinate with modality teams for product certification programs.
Track & communicate market trends, to/from field including competitor data, & develop & lead effective counter-strategies.
Embrace & implement Channel Partner management best practices.
Responsible for forecasting based on channel prospects.
Adept in calling estimates with Risks & Opportunities.
Demonstrated ability to analyze customer data & develop financially sound sales offers.
Assist channel partners in finding complementing products to offer comprehensive portfolio to customers.
Mapping of competition channel partners, their strengths & weaknesses.
Maintain & nourish relationships with KOLs in the assigned business segment/territory.
Bachelor degree or above.
At least 7 years’ experience in Healthcare related sales or marketing management.
Demonstrated experience and success in the management of alternative sales channels.
Direct and/or indirect leadership experience.
Strong executive presence with exceptional ability to present to C-suite level decision makers.
Proven success of business coaching.
High ethics and integrity.
Fluent English and local language speaking.
Strong negotiation skills.
Proven coordination and influencing skills to set and drive an agenda with third parties.
Customer focused mindset with proven ability to respond quickly to internal and external customer needs.
Ability to build rapport, energize and influence people.
Analytical with strong ability to present findings in a concise and simple manner.
Interpersonal flexibility, tolerance and listening skills.
Strong ethics and compliance orientation.
Quality Specific Goals
Be aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.
Complete all planned Quality & Compliance training within the defined deadlines.
Identify and report any quality or compliance concerns and take immediate corrective action as required.
Maintain knowledge of and understand all applicable Global Privacy and Anti-Competition Policies (including but not limited to GE Healthcare HIPPA Guidelines, NEMA Regulations, etc.) and operate within them to ensure that no company policy or Local/ Int’l Law is broken.
Maintain knowledge of and understand all applicable Environmental Health Policies (including but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate within them to ensure that no company policy or local / Int’l Law is broken.
Drive continuous improvement on all related processes, work instructions, and procedures to ensure ongoing standardization and simplification of the Quality Management System.
Must have valid authorization to work full-time without any restriction in the role’s location.
Strong expertise in local Healthcare Legislation and regulations.
Proven senior level success in managing sales channels of multiple products in Healthcare equipment sales and flow business sales.
Experienced strategic leadership skills.
MBA desirable, ability to analyze business models.
Locations: Kenya; Nairobi
General Electric (GE)
This role is responsible for supporting the Africa Advertising and Promotions Business Partners and Africa Field Marketing Manager in the development and implementation of Ad and Promotion strategies, leveraging advertising, exhibits, collaterals/sales tools production and digital communications platforms. This role coordinates with Venders and internal Shared Services to develop and execute programs to deliver on marketing objectives. Essential Responsibilities:
Managing offline & online customer engagement platforms e.g. Africa.gehealthcare.com, social media handles etc., in-person events, promotions, campaigns, online events, newsletters, etc.
Develop a locally relevant content strategy to drive engagement through offline and online channels including blogs, customer references, creative assets, videos, infographics, etc.
Owning the execution & deliverables for tier one in-person events in Africa in partnership with Events & Exhibitions team
Managing marketing partners e.g. media agencies, creative agencies, internal shared services e.g. MECH etc.
Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
Executing tactics for building traffic and growing supporter base through online media and SEO
Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals
Ensures compliance of all Ad & Promo materials
Evaluates programs and reports their performance to marketing
Liaises with Communications team globally (PR & Org Comm)
Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force
Fluent in French & English preferred
Strong digital background
Must have valid authorization to work full-time without any restriction in the role’s location
Bachelor’s Degree in Marketing, Business Administration, Communications or related field
7+ years of experience in advertising or marketing communications or related field
Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
Ability to influence, make recommendations and drive change at all levels of the company
Excellent interpersonal and communication skills
Proven track record of delivery to tight budgets and timelines
Strong analytical and process skills
Experience and success developing and implementing integrated marketing campaigns with measurable result
Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
Communications/campaign project management
Inclusive leadership style
Healthcare product/industry acumen
In-depth knowledge of product offerings and commercial processes
Innovation – develop new ideas through collaboration and execute on creative ideas
Locations: Algeria, Cote d'Ivoire, Egypt, Kenya, Nigeria, South Africa; Johannesburg