Senior Digital Marketing Officer

  • United States International University (USIU)
  • Nairobi, Nairobi County, Kenya
  • Dec 11, 2017 - Dec 22, 2017
Full time Marketing

Job Description

Reporting to the Chief Manager - Marketing and Communications, the Senior Digital Marketing Officer is charged with the responsibility of driving the University’s digital strategy, helping to meet and leverage on the ever-growing dynamics of key stakeholders. The officer will have excellent understanding of traditional and digital marketing in addition to social media, websites, mobile apps and their analytics; providing sustainable brand solutions using digital technologies. 

Key Responsibilities
  • Development and management of the digital and social media strategy for the university.
  • Develop and educate on digital engagement policies and procedures
  • Provide leadership in the development of a Social Media Agency that encompasses students, faculty, staff, alumni and other stakeholders in driving positive and balanced conversations.
  • Compellingly communicate the university’s story by envisioning how content will be presented/distributed in formats other than text-based articles, such as infographics, Audio/Visual & Interactive elements.
  • Deliver an excellent user experience by working on quality and compelling content.
  • Lead digital plan development (Search Engine Marketing; Search Engine Optimization; Paid Digital Media (Google AdWords/Facebook, Twitter & Instagram Ads, inbound marketing).
  • Work with stakeholders to define website architecture detailing what sites and social assets the university will maintain.
  • Conduct digital asset audits to map a brand’s global web presence and assess the effectiveness of each asset.
  • Drive lead generation and conversions through digital campaigns.
  • Apply analytics to better profile, target and retarget prospects, adapting campaigns to deliver higher quality responses and improve conversions rates.
  • Research and recommend best practices using analytics and on-going testing.
  • Monitor activity on digital properties and report back and take appropriate action on negative and positive tonality.
  • Monitor ROI goals on all marketing initiatives and adapt accordingly.
Minimum Educational Qualifications and Professional Experience
  • A Bachelor’s degree in Marketing, Communications, Journalism, Business or equivalent from an accredited university.
  • A working experience in developing integrated digital marketing strategies.
  • A strong working experience in user-centered design, brand development, digital marketing and the creative process.
  • Extensive experience in Content Management Systems e.g. Drupal, Joomla, Wordpress, Hootsuite, Adobe Marketing Cloud.
  • Knowledge of photo and video editing to augment text content in various campaigns will be an added advantage.
  • 5 years and above relevant work experience managing websites within a content management system framework and digital marketing strategy development and execution.
Skills
  • Demonstrated competence and qualifications in digital marketing, communications, public relations, business and IT.
  • Applicable knowledge and ability in successfully integrating digital channels to deliver multi-channel campaigns.
  • Output oriented, can handle time-sensitive projects and working to deadlines.
  • Can work well with minimum supervision in a diverse team and across various functions both internally and externally.
  • Ability to adapt and learn new technologies and trends in the digital space.
  • Requisite experience in managing online technologies, standards and trends and the capacity to identify opportunities to deliver improved online services.
  • Experience in optimizing digital content through A/B testing.
  • Excellent interpersonal skills including the ability to develop effective working relationships with a wide range of internal and external stakeholders and liaise at all levels.
  • Ability to troubleshoot and resolve technical issues with the website / webserver alone or in conjunction with third parties in a timely manner.
  • Good analytical and research skills including the ability to summarize complex information clearly and concisely.
  • Strong organizational skills with the ability to set and adhere to strict deadlines and to manage competing priorities.
  • Experience in managing day to day social media, mobile apps and website content delivery.
  • Experience in reviewing and renewing corporate websites by engaging user experience.
Personal Attributes & Competencies
  • Shown merit and ability as reflected in work performance and results;
  • Confidentiality and integrity;
  • Proficiency in computer applications;
  • Team player with excellent interpersonal skills;
  • Relationship builder & effective negotiator;
  • Good communication skills;
  • Self-motivated;
  • Attention to detail;
  • Adaptability and reliability