MARKETING MANAGER

  • Umma University
  • Kenya
  • Dec 14, 2017 - Dec 15, 2017
Full time Marketing

Job Description

DUTIES AND RESPONSIBILITIES

  • Planning, developing and implementing PR Strategies
  • Liaise with media –coverage of all university functions
  • Collating and analyzing media coverage
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
  • Ensure proper dissemination of corporate publicity information materials like posters, banners, calendars, diaries, prospectus, and monthly update newsletters
  • Coverage of university activities- both video and photography
  • Maintaining and updating information on the institutional website.
  • Sourcing and managing speaking and sponsorship opportunities
  • Organize and coordinate university exhibitions and marketing activities.
  • Commissioning market research
  • Fostering community relations through events such as open days and through involvement in community initiatives
  • Managing the PR aspect of a potential crisis situation
  • Conducting internal communication courses and workshops
  • Monitoring the public opinions about any issues
  • Advising management on policy issues and communication strategies.
  • Marketing Umma University in order to increase student enrolment.
  • Any other duties assigned by the immediate supervisor.

QUALIFICATION

  • Master’s Degree in the relevant field
  • Bachelor’s Degree in Mass Communication/Marketing or equivalent from recognized institution.
  • Computer Literacy
  • Exemplary work performance

PERSONAL ATTRIBUTES

  • Excellent communication ,
  • Interpersonal and writing skills
  • Excellent organizational and time management skills with the ability to multitask
  • The ability to cope with pressure