Developing processes, policies, manuals, guidelines, standards, and materials for all new and existing below-the-line (BTL) marketing activities
Advising Head of Marketing on marketing-related KPIs to set for sales team
Supporting Regional/Hub teams with below-the-line marketing (e.g. training, merchandising materials, etc.)
Regular field visits for 360° feedback with field teams
Develop, Align and Implement Below-The-Line (BTL) national marketing plan and programs, including; - Activations (e.g. Market presentation, door-to -door, roadshows, etc.) - Promotions (e.g. Christmas, Easter, Eid, back-to-school, etc.) - Stakeholders programs; (e.g. Brand - Ambassadors, Opinion leaders, CrC, etc.)
Ensure synergies in marketing plans and programs in collaborating with the Brand Activation Lead (for Above-the-Line activities).
Develop Regional marketing plans with HOS and RSMs in line with approved Sales & Marketing business objectives, ensuring they are brand building. Review implementation of these plans.
Develop new activations and means to engage potential customers in-line with brand building objectives Integrating customer experience perspective and insights from current customer base, collaborating with customer experience team, MobiLab, and Data Analyst Prototyping the new below-the-line marketing activities
Continuous improvement of existing below-the-line marketing activities
Evaluate effectiveness of implemented activities and report to Head of Marketing ->
Prepare, order, manage and distribute annual, quarterly and monthly marketing merchandising materials requirements and in collaboration with sales and procurement functions (e.g. leaflets, posters, t-shirts, banners, etc.)
Track Marketing Spend of approved BTL plans and programs
Degree in Marketing, Business Administration or related field is preferred
Strong commercial acumen and at least 3 years-experience in marketing with proven record of success
Knowledge of below-the-line marketing strategies
Experience developing and conducting customer engaging programs in the field working with and through sales team in Kenya/East Africa
Proven ability to manage project teams
Mobisol is one of the world’s leading companies for Solar Home Systems with approximately 700 passionate employees, delivering a clean and affordable alternative to fossil fuels for low-income households living without access to reliable energy. Our dedicated product line combines solar energy with innovative mobile technology and accessible microfinancing. Having successfully installed more than 90,000 solar home systems in Tanzania, Rwanda and Kenya, Mobisol is now moving into the business at a larger scale. With the goal to reach hundreds of thousands of households – thereby stimulating economic and social development in developing countries while simultaneously contributing to global environmental protection. Our commitment to quality, product innovation, and sustainable development makes us a highly inspiring community to work with.